In 2021, leaders from more than 100 countries agreed to a deal at the COP26 climate summit aiming to end and then reverse deforestation by 2030. It is among the companies working to fulfill the longer-term commitment of the New York Declaration on Forests to eliminate deforestation by 2030. Kellogg backed both initiatives and in a 2020 report identified a variety of reasons for the failure, including a lack of coordination between organizations, inconsistent regulations and opaque supplier ownership. In 2014, more than 200 companies pledged in the New York Declaration on Forests to eliminate deforestation by 2030, but they missed an interim target to halve deforestation by 2020. Voluntary deforestation ambitions have failed, including the Consumer Goods Forum’s 2010 pledge to “achieve net zero deforestation” by 2020. Many companies struggle to police their supply chains.
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